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Privacy Policy

Privacy Policy

Effective Date: January 1, 2025

This website or mobile application (“Site”) is owned and operated by BHY Management Group Inc. (“BHY”, “we”, “our”, or “us”). Your privacy is important to us and we want you to understand what personal information we gather about you, how we use it, and the safeguards we have in place designed to protect it. This Privacy Policy applies to personal information collected through this Site, our services, products, call centers, and other offerings. We may update this Privacy Policy from time to time. Please check this Privacy Policy periodically for changes. If we make any changes, the updated Privacy Policy will be posted to this Site with a revised Effective Date. We encourage you to periodically review this page for the latest information on our privacy practices. Your use of this Site, and any disputes arising from it, are subject to this Privacy Policy as well as our Terms of Use and all of its dispute resolution provisions, including arbitration, class action waiver, limitation on damages and choice of law. By using the Site or otherwise providing personal information to us, you agree to our Terms of Use and consent to our personal information collection, use, and disclosure practices. If you do not agree, please discontinue use of the Site.

Get answers and information about:

What Type of Personal Information Do We Collect and How Do We Use It?
What Personal Information Do We Share and With Whom?
Can I Disable Cookies?
Children’s Privacy?
I Am a Minor, How Can I Remove My Posted Content?
What About Links to Other Sites?
Interest-Based Ads – Online Advertisements
Is My Personal Information Secure?
How Can I Access My Personal Information?
Can I “Opt-Out” of Receiving Promotional Emails?
California Residents
Loyalty Program and Notice of Financial Incentive Disclosures
State Specific Disclosures
Nevada Residents
How May I Contact You?

What Type of Personal Information Do We Collect and How Do We Use It?

We may collect personal information (for example, your full name, email address, mailing address, telephone number, mobile phone number or payment information) from you when you voluntarily submit the information to us, such as when you purchase items from us, sign up for one of our services or programs, or register with our Site. We may also collect personal information from you——either directly or via one of our vendors——in other ways, including, without limitation, if you choose to subscribe to our emails; participate in sweepstakes, contests, surveys, and polls; post content or suggestions on this Site; or use any of the Site’s other features that otherwise permit you to provide information or other content.

We also may collect other information about you, including, without limitation, demographic information (such as number of household members, age, and gender) and information about your purchase preferences directly from you (whether online or offline) or from vendors such as public databases, social media platforms, data append services, and others. In addition, we may collect information (such as your interests, hobbies, and lifestyle choices; groups with which you are affiliated; and products you want, like, or own) from you as you use this Site and when you choose to provide this information to us through any interaction with this Site.

We may use the information we collect to:

  • process and fulfill your order,
    notify you of your order status, prevent fraud, and otherwise provide you with customer service;
    respond to your inquiries and requests; create an account and register you as a Site user (“Registered User”);for marketing purposes and to send you information regarding this Site and other BHY Management Group Inc. Sites, as well as about our products, programs or services; provide you with mobile alerts, if you have requested them; customize your experience on this Site and on other BHY Management Group Inc. Sites;
    provide you with relevant offers, products and services; permit you to use this Site’s social networking features; or provide you with other services.We may also use the personal information we collect for our business purposes, such as data analysis, audits, developing new products and services, enhancing our Sites, improving our services, personalizing your experiences, identifying usage trends and determining the effectiveness of our promotional campaigns.Some Site features may make use of your device attributes and settings that will allow our Site to determine your physical location. Such technologies may include IP address mapping, WiFi, GPS signals, cell tower positioning or other technologies. We use this information to enhance and personalize your experience and provide you with offers, products and services that may be of interest to you. For example, this Site may help you find your closest store or send you messages that may be of interest to you based on your current location.We use session replay technology to observe your mouse movements, scrolling, and clicks on our Sites. We use these tracking tools for support and analytics purposes, and to better understand how people engage with our Sites. This information is often collected and processed by our service providers who we have engaged to analyze this information on our behalf. By using our Sites, you consent to our (or our service provider’s) collection, use, and retention of this information using session replay technology. We may engage vendors to provide certain interactive features on our Site. Your use of these interactive features is voluntary, and we may retain the information that you submit through these features. For example, we may offer an interactive chat feature on the Site to assist you and for other customer service purposes. When you participate in the interactive chat, either with a virtual or live agent, the contents of the chat may be captured and kept as a transcript. By using these features, you understand that our vendors may process the personal information obtained through the feature to provide the service on our behalf.

Generative AI Services 

We use generative AI services, including through our phone services and website chatbot functionality which collect certain information you provide when you use these services as well as information about your visit to our Site and use of our services. In addition to the information you may provide through your use of these services, the following information may also be collected, IP address, device ID, or other unique identifiers; details about your use of our site; and general information about Site traffic data, performance, and related statistics, etc.

All information you submit through our AI services may be used for a variety of purposes, including automated processing, including improving our products or services; quality improvement; or training, including continuous training of generative AI services. Note that submission of confidential or proprietary information could be compromised if submitted to our AI services and should not be submitted. In addition, please note that records of these communications will be maintained.

Other personal information may be collected from you by means of cookies, pixel tags (also called web beacons or clear gifs), local shared objects and other tracking technologies (collectively “Cookies”). Cookies are small bits of information that this Site places on your computer. We and our vendors use these technologies to identify your IP address, browser type, device characteristics, domain name, referring URLs and specific links and web pages through which you click. This data is collected automatically and utilized for data analytics, site operations, fraud prevention, advertising and marketing, and to help us improve this Site and your overall experience. This technology also allows us to recognize you when you return to this Site and to provide you with a customized experience that we feel will be of value to you.

What Personal Information Do We Share and With Whom?

We may share your personal information with selected vendors with which BHY Management Group Inc. or its affiliates have a relationship, and which have agreed to appropriate restrictions on the disclosure and use of your information.

We may disclose your personal information to identify you to anyone to whom you send messages through this Site. You may disclose your own personal information through services to which you are able to post information and materials. Please note that any information you post or disclose through these services may be available to Site visitors and to the general public, depending on the particular service and any privacy settings in place.

We may share your personal information with our vendors that need access to your information to provide operational or other support services, such as payment processors, shipping agents, and product fulfillment vendors. These vendors must agree to appropriate restrictions on the disclosure and use of your information.

We may provide information about you, which may include personal information, to regulatory authorities and law enforcement officials in accordance with applicable law, when we believe in good faith that the law requires it or to respond to requests from government authorities. There may be instances when we may use or disclose your personal information in order to protect or defend the legal rights, property or operations of BHY Management Group Inc. or our employees or agents; to protect the rights, privacy, safety or security of Users, Members or others; to protect against fraud; and to allow us to pursue available remedies or limit the damages that we may sustain.

BHY Management Group Inc. may sell, transfer and/or share personal information in connection with a merger, reorganization, joint venture, assignment, spin-off, transfer or sale or disposition of all or any portion of our business, and in the event of a store closing or bankruptcy.

Can I Disable Cookies?

Most web browsers allow you to exercise control over Cookie files on your computer by erasing them, blocking them, or notifying you when a file is stored. Please take a look at your particular browser for instructions on this function. If you do elect to disable Cookies, please note that you may not be able to take full advantage of a personalized experience on this Site and on other BHY Management Group Inc. Sites.

Children’s Privacy

This Site is intended for a general audience and not directed to children less than 13 years of age. We do not intend to collect personal information in a manner that is not permitted by Children’s Online Privacy Protection Act (“COPPA”). If you are under 13, do not provide any personal information to us. If we obtain actual knowledge that we have collected children’s personal information in a manner not permitted by COPPA, we will remove such data to the extent required by COPPA. If you believe your child may have provided us with their personal information, you can contact us at (833) 638-1309 and we will delete their personal information to the extent required by law.

I Am a Minor, How Can I Remove My Posted Content?

If you are under 18 and a Registered User or Member, you may ask us to remove content or information that you have posted to the Site. To remove posted content or information on shopyourway.com, please write to info@bhymanagementgroup.com. Please note that your request does not ensure complete or comprehensive removal of the content or information.

What About Links to Other Sites?

This Site may contain links to content from other websites or applications that are not owned and operated by BHY Management Group Inc. BHY Management Group Inc. is not responsible for the privacy practices of non-affiliated websites or applications, including, without limitation, those that are linked to or framed on this Site. You should read the privacy statements of each and every website and application that collects personal information.

Interest-Based Ads – Online Advertisements

This Site may display ads from other companies. We also partner with vendors to serve ads on our behalf on other non-affiliated sites or apps. Some of the ads on this Site or on other websites or apps may be personalized, meaning that they are intended to be relevant to you based on what we or the online advertising network serving the ad know about you or your device’s browsing activity. For example, information collected by our ad networks or other vendors across multiple sites that you visit may enable the ad network to predict your preferences and show you ads that are most likely to be of interest to you. We may share your information with our vendors to permit them to recognize and serve targeted ads to you across the different devices you use.

Our vendors, including Facebook and Google, may use Cookies, web beacons, and other storage technologies to collect or receive information about your internet usage, including your use of this Site, and use that information to provide measurement services and targeted ads. We and our vendors may use first-party Cookies or other first-party identifiers as well as Cookies or other identifiers operated by our vendors to deliver advertisements, create a profile of you, measure your interests, detect your demographics, detect your location, and personalize content.

We may use certain web analytics services, including Google Analytics, to help us understand and analyze how visitors use the Site and to serve ads on our behalf across the Internet. We’ve implemented Google Analytics Advertising Features such as remarketing with analytics, interest-based advertising, and demographics and interests reporting. For more information on how Google Analytics uses data collected through the Site, visit https://policies.google.com/technologies/partner-sites. You may also be able to opt out of Google Analytics by visiting https://tools.google.com/dlpage/gaoptout.

We may integrate the analytics services we use with advertising services that are made available by our analytics providers. For example, we integrate Google Analytics with the following Google advertising features:

  • Remarketing with Google Analytics
  • Google Analytics Demographics and Interest Reporting
  • Google Display Network Impression Reporting

If you do not wish to receive personalized advertising from us on other mobile or desktop sites, please visit the Network Advertising Initiative Opt-Out page. You may also download the AppChoices app at www.aboutads.info/appchoices to opt-out of personalized in-app advertising. The Network Advertising Initiative offers useful information about internet advertising companies, including information about how to opt-out of interest-based advertising by their members. You may also visit http://www.aboutads.info/consumers/ to learn about how to opt-out from online or in-app behavioral ads served by some or all participating companies. To opt-out of Google’s network of interest-based advertising, visit https://adssettings.google.com.

We utilize Criteo to help us serve personalized advertising. To learn more about Criteo’s privacy practices, including how to disable Criteo’s services, you may visit www.criteo.com/privacy.

These opt-out mechanisms rely on Cookies to remember your choices with respect to ad-serving on websites. If you delete your Cookies, use another computer or device, or change browsers, you will need to repeat this process. In addition, opting out of interest-based ads will not opt you out of all ads, but rather only those ads that are personalized to your interests based on activities observed on our Site and/or websites or mobile apps not owned and operated by BHY Management Group Inc.

Some browsers may enable you to turn on or off a “Do Not Track” signal. We do not respond to “Do Not Track” signals.

Is My Personal Information Secure?

We protect your personal information using technical and administrative security measures to reduce the risks of loss, misuse, unauthorized access, disclosure, and alteration. Although we implement reasonable security measures on our Site, you should be aware that we cannot guarantee the security of your information submitted via the Internet. It is your responsibility to make sure that your passwords and account registration information are secure and not shared with third parties.

How Can I Access My Personal Information?

You can personalize your experience on this Site and other BHY Management Group Inc. Sites by becoming a Registered User or Member. By registering, you will be able to tell us what products and services interest you, and whether you wish to receive information about special sales, promotions and other events. Once registered, you can submit, review and maintain your account profile information at any time by accessing your profile from within the particular Site.

Can I “Opt-Out” of Receiving Promotional Emails?

From time to time, we may send you emails with promotional offers and messages. If you would no longer like to receive emails with promotional offers and messages from this Site, you can unsubscribe from these emails by following the unsubscribe link located at the bottom of each promotional email. Please note that you may still receive transactional notices in email (e.g., order confirmations, shipping notices, account statements, or important information regarding a product you have purchased) which will not have an unsubscribe link as they are not marketing emails.

California Residents

This California Consumer Privacy Notice section (“California Notice”) applies to Consumers as defined by the California Consumer Privacy Act (as amended the “CCPA”) and should be read along with our other notices found on BHY Management Group Inc.’s website and other websites in our family of brands. In the event of a conflict between any other BHY Management Group Inc. policy, statement or notice and this California Notice, this California Notice will prevail as to California Consumers’ rights under the CCPA.

This California Notice applies to California Consumers that visit our Site. If you are a current employee of BHY Management Group Inc., you may view your California Notice by visiting the appropriate internal resource. If you are a job applicant, you may view your California Notice by visiting our Careers page. If you interact with us in other contexts and have questions about your privacy rights or our Information Practices you can contact us at (833) 638-1309 or info@bhymanagementgroup.com.

Capitalized terms that are used herein shall have the meaning given to them in the remainder of the Privacy Policy, except capitalized terms defined in the CCPA that are used in this California Notice shall have the same meaning as in the CCPA. Unless otherwise noted, the disclosures contained within this California Notice cover our activities in the prior 12 months from the Effective Date noted atop this Privacy Policy, as well as our current practices.

a. The Right to Know

You have the right to send us a request, no more than twice in a twelve-month period, for any of the following for the period that is twelve months prior to the request date:

  • The categories of Personal Information we have Collected about you.
  • The categories of sources from which we Collected your Personal Information.
  • The Business or Commercial Purposes for our Collecting and/or Selling/Sharing your Personal Information.
  • The categories of Third Parties to whom we have Sold/Shared your Personal Information.
  • A list of the categories of Personal Information disclosed for a Business Purpose.
  • A list of the categories of Personal Information Sold/Shared about you, or that no Sale/Share occurred.
    If we Sold/Shared your Personal Information, we will explain:
    • The categories of your Personal Information we have Sold/Shared.
    • The categories of Third Parties to which we Sold/Shared Personal Information, by categories of Personal Information Sold/Shared for each Third Party.

You have the right to make or obtain a transportable copy, no more than twice in a twelve-month period, of your Personal Information that we have Collected in the period that is 12 months prior to the request date and are maintaining.

b. The Right to Deletion

You may request that we delete your Personal Information that we have Collected directly from you and are maintaining. Exceptions do apply, including, without limitation, where we need to retain your Personal Information for regulatory reasons, to complete a warranty or other contract with you, or other internal uses of the information that are compatible with the context in which you provided it.

c. Right to Correct

You may request that we correct Personal Information that we maintain about you if you believe such Personal Information is inaccurate. We may request documentation from you in connection with your request where we have reliable documentation showing the accuracy of the information. We will require verification before processing any correction request.

d. Exercise Your Rights

To exercise the right to know, correct, or right to delete, you may submit a request by calling us at (833) 638-1309 or by emailing info@bhymanagementgroup.com. You may be required to verify your identity and respond to follow-up inquiries to complete the process.

Notice of Financial Incentive and Non-Discrimination

We may offer programs and promotions that involve collecting and retaining personal information. Participation is voluntary. We will not discriminate against you for exercising your rights under the CCPA.

California Shine the Light Law

We do not share personal information with third parties for their direct marketing purposes.
If you are a California resident, you may request information about our compliance with California’s “Shine the Light” law by contacting us at:

📧 privacy@bhymanagementgroup.com
📬 Or by mail:
BHY Management Group Inc.
ATTN: Legal Intake/Privacy Team
BHY MANAGEMENT GROUP INC 5434 VAN NOORD AVE SHERMAN OAKS, CA 91401

Requests must include “California Shine the Light Privacy Rights Request” in the subject, along with your full name and postal address. We only respond to one such request per customer each year.

State Specific Disclosures

This section applies to Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, and Virginia (“Regulated State[s]”) residents that visit our stores, access or use our Sites or services. You can learn more about: the categories of Personal Data we process, disclose to Third Parties, and the purpose for Processing your Personal Data. References to “personal information” in our general privacy notice describe our practices with respect to “personal data,” as defined under the applicable privacy laws in Regulated States. Capitalized terms defined in Regulated State privacy laws that are used in this section shall have the same meaning as in the Regulated State privacy laws.

If you are a resident of a Regulated State, subject to certain conditions and restrictions, you have the following rights with regard to your “Personal Data”:

  • Right to access – request access to and obtain a copy of your Personal Data
  • Right to confirm – confirm that we are Processing your Personal Data
  • Right to correct – request correction of inaccurate Personal Data
  • Right to delete – request deletion of Personal Data we have collected
  • Right to opt out of Sales – opt out of disclosure of your data for targeted advertising
  • Right to opt out of Targeted Advertising
  • Right to appeal – appeal our privacy-related decisions
  • Right to obtain a list of Third Parties – Oregon and Delaware residents only
  • Non-discrimination – you will not be treated unfairly for exercising your rights

We may Sell or Share the following categories of Personal Data to advertising and analytics partners:

  • Personal identifiers
  • Internet or electronic network activity information
  • Geolocation data

You may opt out of targeted advertising by clicking the “Do Not Sell or Share My Personal Information” link in the footer of the Site. You may also call us at (833) 638-1309, or email info@bhymanagementgroup.com. Any personal data you provide during your request will only be used to verify your identity and respond to your request.

Residents of Regulated States may also contact us at:
📧 dataprivacy@bhymanagementgroup.com

Additional Disclosures for Colorado Residents

You can learn more about the categories of Personal Data and Sensitive Data we collect by visiting the “What Type of Information Do We Collect and How Do We Use It?” section.

You may also opt out of sales/sharing and targeted advertising via the Global Privacy Control (GPC) signal in your browser. You must activate GPC separately on each browser you use.

Nevada Residents

Nevada consumers have the right to instruct website operators to not sell certain personal information to third parties. BHY Management Group Inc. does not currently sell such information as defined under Nevada law. If we decide to do so in the future, we will update this Privacy Policy to provide notice and an opt-out mechanism.

How May I Contact You?

If you have any questions about this Privacy Policy, please contact us at:


📧 info@bhymanagementgroup.com

Because voicemail communications are not always secure, please do not include credit card or other financial information, health or prescription-related information, or other sensitive information in your voicemail to us.

If you prefer to contact us via US Mail, please address your inquiry to:

BHY Management Group Inc.
ATTN: Legal Intake / Privacy Team


BHY MANAGEMENT GROUP INC

5434 VAN NOORD AVE SHERMAN OAKS, CA 91401